Respecting all stages of a process is essential to bringing good results. This goes for all areas of your marketing strategy and is very important when it comes to video production, too. It is a way to engage your audience on any buying journey, helping your brand achieve high-performance goals.
If you’ve made the right decision and chosen to implement video production into your strategy, the next step is to ensure that this work is executed in the best way. After all, any mistake in the process can harm your desired results.
Pre-Production
The pre-production stage is decisive for the final quality of your video. Therefore, it is there that you must make strategic choices regarding the desired content. The first step should be to define your goals. What does your brand want to achieve with this video? More visibility? Sell a specific product? Gain more relevance in the market? Whatever it is, you should have metrics associated with those goals.
It is also in the pre-production stage that the briefing is built, a document that records all the definitions of what the video will be. In addition, at that moment, the script will be written. Contacts should also be made with the professionals involved in the process, such as actors, presenters, costume designers, and the equipment that will be hired.
Let’s consider the example of an institutional video that presents the history of a company. In the pre-production stage, the team in charge will research the content that will be used in the script, contact the interviewees and the presenter, and rent the necessary equipment.
Production
The moment of production is the execution of everything planned in pre-production. In short, it’s when you record your video. To not lose money or waste time, it is essential to strictly follow what was defined in the briefing and the script. After all, production is the moment to turn into reality everything predicted on paper.
Changes are flexible when they are needed. It may be that, during recording, a certain decision made previously is not feasible and needs to be adjusted. Still following the previous example, it is at this stage that the recording of the institutional video takes place. The presenter highlights what was designated in the script, and all supporting images used in the video are captured.
Post-Production
After recording your video, it is time to cut out the captured images and edit them to reach the final result foreseen in the briefing and the script. It is also that it will be transformed into the defined format. As in the production stage, modifications are flexible. However, it is worth emphasizing that they should only be done when essential. In addition, at this stage, the completed video is placed for approval by the brand’s decision-maker, which deals with communication issues.
Now that you know all the stages of video production, it has undoubtedly become clearer how much this medium requires detailed care to add value to your brand. That’s why you need to count on a reputable producer such as Gillespie productions for example in the market to guarantee the maximum quality of your video.
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