The Steps Of The Consumer Journey In Digital Marketing
Understanding which path your customer takes to purchase allows you to identify what to do at each stage so that that customer can go through the sales funnel very efficiently.
Each step has its approaches and challenges that need to be met. Below we will cover the characteristics of the steps required for your consumer's journey.
Learning And Discovery
The first stage of the journey is when the customer discovers your brand and the solution you present. In general, at this time, the consumer is not necessarily looking for a product or solution, but topics related to their problem/pain – recognizing the first steps and options to solve them.
For this reason, at this stage, companies work with content marketing to deliver rich material to the customer. In other words, the brand works...