While online shopping is nothing new, millions of consumers have now switched to digital solutions when looking for products and services, largely due to the pandemic. The e-commerce sector is highly competitive and if you run an online store, search engine optimisation is a must, as millions of online consumers use Google’s search engine to source products and services. Google is the biggest tech giant and it keeps the search engine algorithms it uses a closely guarded secret, but that doesn’t mean you can’t improve your website’s rankings within specific Google searches.
What is Search Engine Optimisation?
SEO is an art form that involves numerous strategies to boost a website’s rankings when certain keywords are used in a Google search. To understand the importance of a good ranking, the online consumer usually finds what they are looking for on the first page of a Google search, which contains the top 10 sites that Google ranks. The goal for every e-commerce business is to be on page one of search results and while it might take a while, it is possible; indeed, some SEO companies guarantee a page one listing, which is an impressive boast.
If your e-commerce platform has not been optimised for Google, contact an SEO specialist in Thailand and they will carry out an online audit to determine your digital profile and they can get to work on the optimisation process. One of the first tasks is to discover what the most popular search terms are, and the SEO technician does exactly that, which helps them to inert specific keywords into specific locations on the target website. This helps Google to recognise your platform and with ongoing work, it won’t be long before you are getting hundreds of hits from Google.
Making your Platform More Prominent
The SEO technician uses several strategies to do this; keyword insertion, link building and the posting of quality video and images, all of which attracts Google’s eye. SEO services do need to be ongoing, due to the ever-changing nature of the Internet and the smart e-commerce business owner invests in SEO every month. This is the most cost-effective way to drive web traffic to your site, which should lead to a surge in orders, as the online consumer can find you.
Online Consumer Behaviour
The average online consumer is a Google addict and this is the search engine they turn to when they want to order something, which means you can’t afford to be way back on page 78 of a search, rather you want to be on that coveted first page. Make sure that your website is responsive and that you offer a wide range of secure payment gateways and with SEO services, you should start to see hundreds of visitors to your e-commerce website.