Saturday, November 27

Day: October 19, 2021

Essential Tips To Attract Customers To Your Shop
Business

Essential Tips To Attract Customers To Your Shop

In this context, here are separated valuable tips on how to build a successful bakery window. In it, you will also see that there is specific equipment that helps to expose and, at the same time, keep the products fresh and ready to be consumed. Follow the reading to check it out! Bet On Different Colors Consider using a good variety of colors in the bakery window, especially those that relate to the business's visual identity. Contrast, as long as it is used with common sense, will help direct consumers' gaze towards the products. The decor should also match pleasant tones that speak to the window. The counter reserved for the presentation of sweets and cakes is a great space for an establishment with modern and high-quality equipment, as it is possible to work with creativi...
The Steps Of The Consumer Journey In Digital Marketing
Marketing

The Steps Of The Consumer Journey In Digital Marketing

Understanding which path your customer takes to purchase allows you to identify what to do at each stage so that that customer can go through the sales funnel very efficiently. Each step has its approaches and challenges that need to be met. Below we will cover the characteristics of the steps required for your consumer's journey. Learning And Discovery The first stage of the journey is when the customer discovers your brand and the solution you present.  In general, at this time, the consumer is not necessarily looking for a product or solution, but topics related to their problem/pain – recognizing the first steps and options to solve them. For this reason, at this stage, companies work with content marketing to deliver rich material to the customer. In other words, the brand works...